Globally, there continues to be e-cig market growth despite more than 98 countries having federal laws regulating their advertising, promotion, packaging, taxation, and classification. So, despite the rising costs onto the consumer, e-cigs are a thriving nicotine replacement and tobacco elimination technology. That being said, here’s why the market is expected to continue growing.
What key factors are driving e-cig market growth?
A report published by the American Medical Association (AMA) titled “E-Cigarette Market Outlook to 2025” revealed the latest insights, and despite changing regulations and other industry-based restraints such as economic slowdown, local and global reforms, and the COVID-19 impact, the growth prospects of this market are expected to continue to thrive, with brands like blu and JUUL continuing to steer the ship.
What are some e-cig market growth drivers?
- The growing health concerns over the usage of conventional tobacco-based cigarettes.
- The use of disposable and reusable e-cigarettes is trending.
- Vapor delivery is more innovative and more desirable.
- Technological developments are on the rise by e-cig manufacturers.
Are there any restraints impacting the market?
- Ongoing regulations that have restricted access to certain brands and their devices and flavors.
- Controlled marketing (both digital and physical).
- Further restrictions to obtaining vape products through authorized online vendors.
- Lack of funding to conduct proper long-term research on the benefits of vaping over smoking.
What e-cig market growth trends are highlighted in the report?
While all of the above restraints possess the potential to challenge e-cig market growth, the industry continues to prevail with the report highlighting:
- Changing market dynamics in the industry (both economic and COVID-related).
- In-depth market segmentation ) trends, growth, historical forecast).
- Recent industry trends.
- The competitive landscape (who the emerging players are and how they have strategically positioned themselves within the industry)
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